Caitlin Russell
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say hey

i love a good problem

I start my days with them, by battling the NY Times Mini. I end my days with them, by unwinding with a post-apocalyptic flick.* And I spent most of my childhood being a problem, though my Mom thinks I turned out alright.

We can all learn from our problems. What we make of them tells us what we value and what we're willing to do– to turn a bad thing, good. As a strategist, making ads, products, or experiences is about turning the bad into bold, brilliant, and badass brand behavior.

*Recently: Love, Death, and Robots. Earned a binge (and a parental advisory).

long story short

5 years making ads in San Francisco.
3 months building coral reefs in Thailand.
2 years earning my MS from VCU Brandcenter.