Cait

strategy

 
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Take risks. Fail fast. Make it better. 

The best ideas aren't saved for a big reveal, they're shared early on, vetted, tweaked, and perfected.

There's no one size fits all approach to developing a strategy, but here are a few of the tricks in my toolbox.

 
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L E A R N

user research

competitive analysis

ethnographies

quantitative surveys  

social listening

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I D E A T E

workshops

creative briefs 

consumer journeys

personas 

crazy walls

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M A K E

prototyping 

storyboarding

data visualization

concept videos

comms planning

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T E S T 

focus groups 

brand analytics

opinion parties

sentiment sprints

 
 

P A S T   P R O J E C T S

 
 
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