You do the work that earns. I keep the rest current.
Most good businesses live on word of mouth and a website nobody has touched in years. I give yours a modern site, put it where people look, answer visitors when you are closed, and show you every month what came in.
The site from years agoOld hours, old photos
A site that looks like you now.
Your customers check you before they call. If the site is slow, out of date or hard to read on a phone, they call someone else and you never hear about it. I build you a site that is clear on any screen, and I keep it that way.
Found only by word of mouth
When someone looks for what you do, you are there.
People search, check the map, and now ask an assistant for a recommendation. Each one reads your business differently. Online visibility for a small business means all of them find you, with the right name, hours and words. I make sure they do.
The question at eleven at night
Visitors get an answer at midnight. You get the enquiry.
Most questions arrive when you are busy or closed. A greeter on your site answers them in your words, takes the details, and hands you the ones that need you. It never quotes what it does not know.
Not knowing if the site does anything
What I did, what came in, what I would do next.
One page, yours, that you can open any time. How many people visited, how they found you, what they asked, and every change I made, dated. Five minutes to read. No login to remember.
Next month I would: add photos of your new service to the map listing, write a page for the service people ask about most, and ask your two newest customers for a review.
Firms that start early build a gap that can't be bought, only earned with time.· The compound advantage ·
Some trades get a page of their own.
If yours is here, start there. If it is not, tell me what you do.
- Estate agenciesEvery buyer and every listing remembered, the follow-up done on time.
- Law firmsThe work around the work: deadlines, intake, the returning client.
- HealthcareIntake, reminders and the thread between visits, in plain language.
- HospitalityReturning guests recognised, their preferences and dates remembered.
- HRCandidates, starters and policies, kept straight.
- AccountantsClient documents chased, deadlines watched, letters drafted.
Questions owners ask.
- What does Cait do for a small business?
- Cait keeps your website current, makes sure your listings and map entry agree with it, answers visitors when you are closed, and sends you one page a month showing what came in.
- How do people find my business with Cait?
- People search, check the map and ask assistants for a recommendation. Cait checks your name, hours and wording in each place every month and fixes them when they drift.
- What happens when someone writes to my site at night?
- The greeter answers in your words, takes their details and hands you the ones that need you. It does not quote anything it does not know.
- What is on the monthly page?
- Visitors, how they found you, what they asked, and every change Cait made, dated, with three suggestions for the next month. It takes about five minutes to read.
Try me.
The crazier your schedule, the messier your inbox, the thornier your follow-ups, the better. Bring me what you'd hide from a new hire. Then ask me about it in three months.